Many brands are staying silent about their sustainability efforts out of fear of greenwashing backlash—but that silence can damage trust just as much as overpromising. The article explores how honest, progress-based messaging (even if imperfect) builds credibility, and introduces a practical tool to help teams evaluate their claims before going public.
As the 2024 election nears, campaigns are using memes and viral graphics to capture voter attention and shape public opinion. These visuals simplify complex ideas, resonate with younger audiences, and spark conversations, proving memes are now a key strategic tool in modern politics.
In today’s market, we know sustainability isn’t just a trend—it’s a necessity. This article explores how brands can build trust and loyalty by embracing real, transparent sustainability messaging that resonates with conscious consumers and protects against greenwashing.
In uncertain times, we believe that consistent marketing, PR, and design are crucial to keep brands visible, resilient, and ready for growth. At Owl’s Head, we’re dedicated to helping brands invest in their storytelling now to stay top-of-mind, so they can emerge from challenges stronger and more adaptable.
As we honor Women’s History Month, we’re highlighting the transformative role of digital art in today’s feminist movement. From amplifying voices through social media to challenging norms with powerful visuals, digital platforms have become vibrant arenas for advancing gender equality and inspiring change on a global scale.
